I may be a little late on this but WOW I had to let you know about this series of videos if you don’t already. This is one in a series of five videos shot by Paolo Novelli for Nike Sportswear IAM1 Journey campaign. The series visits five European cities London, Milan, Berlin, Amsterdam and Paris. Paolo captures the individual energy of each city with beautiful visuals and through the use of the young creatives featured. Obviously I had to show the Journey of London make sure you check the rest of the series.
Iam1 Journey - London from P9 paolo novelli on Vimeo.
This is the result of a 5 days T&S time-lapse shooting that I did (as photographer and director) for Nike in early June of this year. It's a mix between the classic T&S from elevated places, psychedelic ground shots and aggressive close ups to the characters. Hope you like it. Ciao!
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